Trading off personalisation and privacy, how consent based marketing is shaping customer…Consent based marketing is not anything new, it’s the aim of seeking to deliver information to the customer that they are happy to receive…3d ago3d ago
Hillbilly Elegy — Book Review and ESG ThoughtsI recently finished reading JD Vance’s book “Hillbilly Elegy”. An emotional autobiography documenting his upbringing in a chaotic family…Nov 25Nov 25
Higher prices and frustrated customersHow the customer experience will be negatively effected by NI changesNov 25Nov 25
Banning Logos On Pint Glasses? Madness In ScotlandReading that the SNP are looking to ban the use of logos on pint glasses is frankly odd. When you dive deeper into what has been put out…Nov 3Nov 3
Germany has Introduced An AI Travel Influencer, It Is Doomed To FailI was perusing the internet seeking something to write about today when this article from the Daily Mail (yes I know, but I’ll explain in…Oct 19Oct 19
Fall of the Subculture?This article is inspired by an interaction on threads, where I am now basing the majority of my online activity for writing and commentary.Oct 6Oct 6
How time saving software kills productivityMadness, you might say, how can ‘time saving’ equal a decline in productivity? To that I say, I’ve prewritten this.Sep 13Sep 13
Consumer Ethnography, An IntroductionConsumer Ethnography, observing customers in their natural habitatSep 5Sep 5
Missed opportunities, a critical analysis of Parker Pens marketing strategyParker Pens hold a unique place in my heart. I bought a Parker 51 as a well-done gift to myself for passing my Msc. A Rollerball IM was my…Aug 4Aug 4
Customer, First And AlwaysCustomer service seems to be a struggling art. From AI chatbots to abysmal service in shops it is a scene of cost cutting and as a…Jul 17Jul 17
